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This web site states the following, "Manufacturers of Craftsman Model Railroad Kits." Our analyzers noticed that the web page said " Offers HO, N and O Scale Laser Cut Craftsman Model Railroad Kits based primarily on buildings found in the Western United States." The Website also said " Our ON30ON3 Laser Cut Kits are in the O Products Listings. We sell on-line, by phone or through an approved dealer network. We also attend an assortment of Shows and Conventions during the year. Page for the tentative schedule. Visit our Web site often to keep current on new products and announcements or go to our." The website's header had Sidetrack Laser as the most important optimized keyword. It is followed by Model Railroad Kits, Laser Art, and Laser Cutting which isn't as ranked as highly as Sidetrack Laser. The next words sidetracklaser.com uses is Laser Etching. Ho Scale Buildings was included and could not be seen by search engines.